At Devana Salon, our number one concern is the health and integrity of our clients’ curly hair. With this in mind, we offer three product lines that we have found to be excellent for the care and styling of naturally curly hair: Innersense, Natulique and DevaCurl. Over the past few months, a growing number of social media influencers have been claiming that DevaCurl products have caused damage to their curls and even hair loss. A group of these people have gotten together to file a lawsuit against DevaCurl. This has obviously become an enormous public relations problem for DevaCurl. As we, at Devana Salon, hear from both sides on this issue, we are trying to decide what is best for our clients. We are finding that many of our clients want to continue using DevaCurl since they have had good experiences with the products and other people want to switch to Innersense or Natulique products. My history with using DevaCurl goes back 14 years and I have always had positive results with DevaCurl products. The vast majority of my clients have liked using DevaCurl so it made sense to keep using the products. A small percentage of my clients, maybe 1 in 100, has claimed that their scalp itches after using DevaCurl products. Although I don’t know why this happens, it is possible that they are allergic to one or more of the ingredients. In order to provide a wider selection of product choices for our clients, I decided to bring in Innersense and Natulique. Natulique is an excellent botanical line from Denmark that has a high percentage of certified organic ingredients. Innersense is a wonderful botanical line from California that contains no parabens, sulfates or silicones and has a rare perfect score on the Think Dirty website, which rates the healthiness and potential harmfulness of products based on their ingredients. The question remains, what should we do about DevaCurl while this current debate is being resolved. I asked our regional DevaCurl representative what DevaCurl has to say about the accusations and this is what she sent to me: “We (DevaCurl) take our customer feedback seriously, always seek to provide a positive experience for our community, and have rigorous processes in place to insure that every one of our products meet strict internal quality assurance standards and regulatory requirements before they reach the market. Unfortunately, the key source of current concerns is hearsay and false rumors online. A thorough internal review of relevant products was conducted and as such, they do not cause hair loss or damage, have not undergone any major reformulations, and independent expert tests prove that there are no safety concerns with our products. The curly community can continue to count on DevaCurl to deliver fantastic products that help them love their curls. If any of your clients are experiencing issues, please reach out to us and we would be happy to look into it further.” I, personally, believe that DevaCurl products are safe, but I am open to hearing all sides of the story. Hopefully, a clear and definitive resolution will soon be reached. In the meantime, we at Devana Salon will continue to serve our curly haired clients in the best way possible and keep striving to be the best curly hair salon in Denver.
